Developers in Bristol are working with Hard Rock International, which will be an equity partner in the casino if approved by Bristol voters this fall. After taking bids from several companies, Danville officials announced Monday that the city is in negotiations with Caesars Entertainment to be the preferred operator of a Danville-based casino. Voters will still need to approve the casino in a November local referendum. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage.
For the gaming industry to become a viable entertainment option for Millennials, fundamental changes to both content and physical environments must be prioritized. Undoubtedly, the casino games themselves – particularly slots – must change into something that better resembles a truly social and skill-based experience. Perhaps more importantly, the experience must take place within a physical space that spawns the energy and behavior that attracts younger consumers. As with the museum example, an innovative company based in Dallas has had great success with Millennials by transforming a perceived boring experience into what younger people are overwhelmingly responding to. Their effort has been so successfully received that customers often wait 3-4 hours for a chance to experience it. Guests go to Dave & Buster’s, first and foremost, to hang out with their friends. The games, food and other elements orbit this driving force but at no point overtake it as a primary reason to visit; it’s almost background behavior.
All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact. As this happens, the gaming industry will finally begin to develop an authentic and lasting relationship with Gen Y, its most elusive – and most important – customer of tomorrow, today. The transition from traditional casino floor layout to one that better fits Millennials should be under current consideration by every operator in the industry. Exactly how and when to pivot toward an offering that is more geared toward Gen Y will vary from property to property. Native American casinos may want to consider highlighting the unique historical and cultural stories of their tribes in ways that allow consumers to participate, collaborate and share experiences via social media channels. This immersion in tribal culture could extend into food and beverage offerings on property. As self-described foodies, younger consumers in particular get excited about discovering different types of cuisine.
Because social collisions among those you know and those you don’t are the priority at Dave & Busters, all other elements of the experience follow this core element. Food options tend to skew toward things guests are likely to share. Overall, this environment could act as a blueprint for a casino, or at least casino zone, aimed at Millennials.
Martin Scorsese’s intricate drama is for you, chronicling Sin City’s evolution from seedy to sanitized over the span of several years. As he did previously with GoodFellas, Scorsese understands how American enterprise works in the criminal underworld — and also how individuals get trampled on along the way. Earlier this year, Danville officials met privately with casino companies bidding on the project. The other cities are Richmond, Portsmouth, Norfolk and Bristol; all but Portsmouth have casino projects moving forward, including two involving the Pamunkey Tribe in Norfolk and Richmond.
Dave & Buster’s is a restaurant and arcade that combines multiplayer games with food and beverage offerings. It is specifically geared toward Millennials looking for a young-adult, kid-free best online gaming surroundings. The floorplan is available concept, with a good sized central space that characteristics community games, some regarding which allow for around nine simultaneous players.