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Bowie State University

This course features practice in each of the project phases as students learn to strategically apply project management tools and techniques to help organizations achieve their goals. Low tuition and the ability to accelerate make WGU more affordable than most other schools. The digital marketing and sales courses included in this degree program will prepare you to take the American Marketing Association Professional Certified Marketer (PCM®) exam. Each of WGU’s Bachelor’s in Business Administration degree programs begin with the same 4 terms of core classes, covering business basics and including valuable micro-credentials. After finishing these core courses, you move forward to courses in your chosen major of Accounting, Business Management, Healthcare Management, Human Resource Management, Marketing, or IT Management. Marketing is a lucrative, exciting, and always changing profession. This online bachelor’s degree prepares you to be a marketer that will impact your organization, the industry, and your entire community.

Typically the course then examines three areas regarding personal awareness which include emotional intelligence, ethnic awareness, and moral self-awareness – constructing on previously attained competencies and incorporating new ones. This specific course helps commence students over a highway of self-discovery, augmenting awareness to further improve the two as an enterprise professional and in person. This course gives students with a new knowledge of electronic digital marketing and a great introduction to areas of expertise within digital marketing and advertising.

Participants will also learn how people deviate from the rules by challenging norms and how such behavior may result in social change, either on a large scale or within small groups. Project Management prepares students to manage projects from start to finish within any organizational structure. The course presents a view into different project management methods and delves into topics such as project profiling and phases, constraints, building the project team, scheduling, and risk. This course helps students grasp the full scope of future projects and apply the proper management approaches to complete a project.

While they arrive from diverse applications of study, these people each play the vital role upon the team. Due to the fact of each member’s unique skills, the particular ETSU Analytics Group won 2nd put in place the Champion® Stats Case Competition this season. They competed towards 11 other educational institutions from across the particular Usa. It will be primarily designed for all those interested in a company marketing career. As a result, some courses with this program may not really transfer to almost all senior institutions. College students who intend to move to an older institution are highly advised to match with the establishment where they prepare to transfer.

We can show you the power of search engines and help you rank a little higher to get found by more residential property owners on the internet. We’ve created this program for both new students and those already employed in business. After graduation, you can transfer to a four-year institution to continue your education or pursue new job opportunities.

In this course, students will apply the strategic brand management process using a customer-based brand equity model. Students will identify how brand strategies are used and how brand associations are leveraged to create a competitive advantage. Brand equity measurement systems are explored, including brand audits and tracking studies that use qualitative and quantitative brand research techniques. Students will construct a brand architecture strategy by identifying brand extension opportunities to develop an appropriate branding strategy in a global marketplace. Reputation-management strategies and crisis management techniques are also taught to assist in preserving and protecting an organization’s brand equity. This course teaches students to think like sociologists, or, in other words, to see and understand the hidden rules, or norms, by which people live, and how they free or restrain behavior. Students will learn about socializing institutions, such as schools and families, as well as workplace organizations and governments.

You will have the skills you need to create positive change in important ways. This marketing bachelor’s degree program will help you enhance your communication skills and marketing perception, preparing you for a wide variety of valuable careers. Students majoring in management or business administration have the desire to play a leadership role in the development of organizations. They should be able to work well with other people and should possess the range of talents needed to deal with new and changing situations. The Department of Management and Marketing has a diverse faculty with a wide range of academic and professional business experience. Our faculty is dedicated to excellence in instruction complemented by a strong commitment to research that informs the students’ experience. Fourandhalf is a property management marketing agency that can help with your digital advertising, your content marketing, your reputation, and your sales process.

Management Marketing

Foundational knowledge inside the areas regarding content marketing, electronic digital advertising, search powerplant optimization, social mass media, web design and research, and marketing motorisation is provided. Company Management examines just how brands provide benefit to both buyers and organizations. Brand names certainly are a part regarding a consumer’s each day life and organization’s strategically plan, measure, and manage brands.